Diamond KUT Media

Some albums arrive with anticipation. Others arrive carrying a legacy.

Nearly a decade after it was created, PROLIFIC, the long-awaited collaborative album from late GRAMMY® Award-winning icon Nipsey Hussle and Los Angeles-bred artist Bino Rideaux, is officially here! And let’s just say, it feels every bit as significant as fans hoped it would.

Released through All Money In/Out The Blue/Atlantic Records, the 15-track project captures Hussle and Rideaux at the heart of their creative connection.

Blending West Coast authenticity, melodic storytelling, ambition, and the unmistakable spirit of Los Angeles.

Most importantly, PROLIFIC represents music Nipsey created with Bino and intended to share with the world.

“This is the exact body of work Nipsey envisioned, built with Bino from top to bottom,” says Samiel “Blacc Sam” Asghedom.

For Rideaux, finally releasing the records is equally personal.

“This is a project built by fellowship. To have these records in my notes for so many years, it felt good to link up with the team to see it through” he shares.

And that sense of fellowship is felt throughout the album.

Photo courtesy of Kevin Cruz

A West Coast Collaboration Built to Last

PROLIFIC brings together a trusted creative circle that includes GRAMMY® Award-winning collaborators Mike & Keys, Mixed By Ali, Cyrus Taghipour, Axel Folie, Larrance Dopson, Lamar “Mars” Edwards, and Garnett “G” Flynn.

Many of whom helped shape Nipsey’s GRAMMY® Award-nominated, 2x RIAA Platinum-certified Victory Lap.

The album’s standout singles include “I Just Wanna Know” featuring Cardi B and Ty Dolla $ign, “500 Horses,” “Reckless” featuring Static Major, “Sacrifices” featuring James Fauntleroy, and “All Summer” featuring BH.

The official music video for “I Just Wanna Know,” directed by Norberto Garcia, adds another visual dimension to the project and continues the album’s rollout across the culture.

But PROLIFIC isn’t simply about revisiting unreleased Nipsey music. In fact, it offers listeners a chance to hear the chemistry between two L.A. artists who understood each other’s world and created from that shared experience long before the project became a piece of hip-hop history.

Nipsey’s Legacy Continues Through the Marathon

The release has already sparked conversations across major platforms, with features and appearances across Billboard, Complex, ESSENCE, XXL, REVOLT, and more. Alongside in-depth conversations with All The Smoke, Million Dollaz Worth of Game, The Joe Budden Podcast, The Los Angeles Times, and Club 520.

Outside of the nationwide media, Los Angeles is also embracing the moment. This weekend’s PROLIFIC celebrations include the Complex Presents PROLIFIC Pop-Up Shop, exclusive merchandise, collectible music items, a Bino Rideaux meet-and-greet, an album celebration featuring Nipsey’s official DJ DJ VIP, and a live performance from Rideaux.

The Marathon Clothing is also honoring the release with the launch of the PROLIFIC Brand, transforming archival Nipsey Hussle imagery into a premium streetwear collection that further connects his music, fashion, entrepreneurship, and cultural influence. That connection feels fitting. Nipsey never separated the artist from the entrepreneur, the businessman from the community leader, or the music from the movement. PROLIFIC carries that same spirit.

A Moment Worth Pressing Play For

For fans, PROLIFIC is another opportunity to hear Nipsey Hussle doing what he did best. Tell stories, build with his people, and turning his perspective into music that continues to resonate. For Bino Rideaux, it’s the completion of a creative journey that has been nearly ten years in the making. And for hip-hop, it’s another piece of the Nipsey Hussle story finally being told.

Nonetheless, PROLIFIC isn’t simply an album pulled from the archives. It’s a time capsule. A collaboration. A celebration of Los Angeles. And another reminder that the Marathon continues. For now, press play on PROLIFIC here at Diamond Kut Media on your preferred DSP.

Experience the long-awaited collaboration Nonetheless, PROLIFIC isn’t simply an album pulled from the archives. It’s a time capsule. A collaboration. A celebration of Los Angeles. And another reminder that the Marathon continues. For now, press play on PROLIFIC here at Diamond Kut Media on your preferred DSP. Experience the long-awaited collaboration between Nipsey Hussle and Bino Rideaux. Nipsey Hussle and Bino Rideaux.