Technology company Shipt, the retail technology company that connects consumers to delivery with a personal touch, is joining forces with entrepreneur, actress and producer, Issa Rae in an engaging, multifaceted advertising campaign that showcases all the ways Shipt brings Delight in Every Delivery™.
The commercial marks the initial touchpoint of Shipt’s collaboration with Rae, laying the foundation for a comprehensive partnership, spanning from summer through back-to-college season and into the holidays.
“My schedule is hectic between managing my business ventures and personal life, so it’s important for me to use my time wisely,” said Issa Rae. “That’s why I’m excited to partner with Shipt, a company that allows me to maximize my time in the best way possible. Whether planning for a party or just stocking up on the weekly essentials, I know I can count on Shipt to assist me with the task.”
Issa Rae
Issa Rae takes center stage in Shipt’s latest campaign and largest advertising investment to date. Integrating same-day delivery into every dimension of her vibrant lifestyle. From the bustling pace of movie sets to hosting intimate gatherings at home and indulging in lively yacht celebrations, Rae embraces Shipt as a reliable resource for every situation. Rae’s closest friends join her in the campaign to showcase how she uses Shipt as part of her daily life. Highlighting the convenience and unrivaled personalized shopping experiences.
Rae’s video ad spot, directed by Lawrence Lamont, will run across online video, connected TV and social media platforms. The content went live today across all platforms, and can be viewed here.
“We are delighted to join forces with Issa Rae, a visionary artist with a dynamic personality. Much like our customers, Issa seamlessly transitions between multiple roles, underscoring her appreciation for a swift, convenient, and tailored shopping experience. We admire Issa’s unwavering work ethic and her dedication to loved ones, and hope our customers can see themselves through her story. We look forward to sharing more meaningful work from this collaboration in the months ahead!”
Alia Kemet, Chief Marketing Officer at Shipt.
As a part of their work together over the coming months, Rae has curated a list of her go-to summertime essentials available via Shipt to elevate both the big and small moments in customers’ lives throughout the season. Issa’s summertime essentials include:
- Favorite Day Cookies & Cream Ice Cream Sandwiches
- Apple AirPods Pro
- The Lip Bar Highlighting Blush
- Black Girl Sunscreen Broad Spectrum – SPF 30
- Moleskin Lined Composition Hardcover Journal
Customers can shop for Issa’s summertime essentials with ease HERE.
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