Lil Durk Takes Over NYC’s Nasdaq Building Billboard With New NXTG3NZ Venture
Lil Durk came in 2022 with a ton of momentum, fresh off having one of his best years musically where he tied Taylor Swift with the most Billboard Hot 100 hits of 2021 with 41 songs, including eight Top 40 hits.
Durk has started this year off strong as well with the release of his “7220” album, which upon its release, 12 of the albums 17 songs were the top streamed songs on Apple Music.
Durk looks to make this year an even bigger one with his latest venture, an upcoming NFT sneaker for NXTG3NZ. Co-founded by Lil Durk, Satoshi Designs and Nexus, the NXTG3NZ digital wearables is set to revolutionize the footwear industry in the metaverse.
NXTG3NZ is designed by the legendary Devonte ‘Black’ Young. Devonte is most notable for his streetwear brand Enspire and collaboration with Nike as lead designer of 3 pairs of sneakers for Kevin Durant. He will personally hand design 6 pairs of shoes working alongside industry-renowned 3D artists.
Lil Durk celebrated his NXT G3NZ venture with a digital sneaker billboard at the Nasdaq in NYC yesterday.
Lil Durk is joining the ever growing pool of rappers who are shifting their minds to become more entrepreneurial and we love to see it.