Lil Baby Releases “Merch Madness” Single, And Visual In Partnership With Fanatics And VaynerMedia

Lil Baby partners with Fanatics and VaynerMedia to produce the largest one-day charitable merch giveaway of all time. The original single and video is celebrating Fanatics Merch Madness’ initiative. A part of the initiative is Lil Baby giving away all royalties from the single. This is the first campaign created between Fanatics and VaynerMedia since the agency was awarded the business in March.