GRAMMY-nominated artist debuts first P-Star collection and UA Scorpio footwear exclusively in Atlanta
Under Armour is taking its partnership with Gunna to the next level.
The global performance brand has officially named the multi-platinum, GRAMMY-nominated Atlanta artist its Global Brand Ambassador and Creative Director of P-Star, a new creative platform spanning apparel, footwear, community initiatives and cultural storytelling under Gunna’s direction.
The move builds on a relationship that has developed over the past year, with Gunna and Under Armour continuing to connect performance, style, wellness and culture through a shared focus on movement and self-expression.
“Gunna’s story is one of resilience, discipline and growth,” said Kevin Plank, Founder and CEO of Under Armour. “His commitment to discipline, creativity, wellness and community extends far beyond music.”
Over the past two years, Gunna has increasingly made fitness and wellness part of his lifestyle. The artist trains nearly every day and has grown his Wunna Run run club into a global community that brings people together through movement.
For Gunna, P-Star is a natural extension of that lifestyle.
“P-Star is really an extension of how I live — always evolving, staying disciplined and pushing myself in every area of my life,” said Gunna. “Under Armour understands that vision and has given me the space to build something that brings together style, performance and community.”
P-Star Makes Its Debut in Atlanta
Launching August 27, P-Star will debut exclusively at A Ma Maniére Atlanta and UA.com with a 14-piece apparel and footwear collection inspired by Gunna’s everyday life—from training and travel to performing on the world stage.
The collection includes heavyweight tees, shorts, sweats and American football-inspired HeatGear® pieces, all featuring the signature P-Star logo.
Leading the collection is the UA Scorpio, a brand-new sportswear silhouette and Gunna’s first official footwear collaboration with Under Armour.
The shoe will arrive in an exclusive “Gunna” colorway at A Ma Maniére Atlanta in a limited release before receiving a wider release in early 2027. Built with UA HOVR™ cushioning, the Scorpio combines Under Armour’s performance background with a more futuristic design direction that reflects Gunna’s approach to fashion and creativity.
More Than Music
Gunna’s relationship with Under Armour has already extended beyond traditional brand campaigns.
The rapper previously appeared in Under Armour’s We Are Football campaign and most recently starred alongside multi-platinum country artist Parker McCollum in the brand’s Bouncy Tee campaign.
Under Armour has also supported Gunna’s efforts to encourage the next generation to “push the pace,” including the Wunna Run 5K series during his recent global tour and Wunna Warriors, his grassroots 7-on-7 high school football program.
And P-Star is only getting started.
The next phase arrives in early 2027 with a dedicated Wunna Run capsule, turning the previously event-exclusive experience into a collection available to the public for the first time.
That will be followed by P-Star Lux ahead of Summer 2027, introducing a more elevated side of Gunna’s creative direction through premium materials, craftsmanship and design.
Building Community Through Movement
Community is another major part of the partnership.
Under Armour and Gunna plan to continue creating opportunities centered around movement, sport and wellness, including Gunna’s first marathon journey in 2027.
The partnership will also continue its focus on expanding access to football and flag football while supporting initiatives aimed at young people.
Through Under Armour’s support of Gunna’s Great Giveaway Foundation, the partnership will continue helping provide food, clothing, school supplies and financial assistance to families across Georgia alongside local community and business organizations.
From music and fashion to fitness and community, P-Star gives Gunna another lane to expand his creative vision.
The first collection arrives August 27 at UA.com and A Ma Maniére Atlanta, with more from P-Star expected throughout 2027.
Follow @UnderArmour and @Gunna for future releases and updates.
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