CLEW. THE ATLANTA HEARTHROB That You Need To Know.

The R&B sensation who goes by CLEW. is bringing a “charged-up” wave to both the Atlanta and LA music scene. He’s been doing this Instagram segment the past few months called Boyband Bathtime where he literally covers his music and does his live performances while sitting in a decorated bathtub.

It’s been one of my few social media obsessions lately because this was such a distinct and original marketing ploy for him to showcase his own music. CLEW.’s music sounds confident, lush, energetic and overall wonderful.

In forms of lyricism, CLEW. has mastered to intertwine current trends to configure both love ballads and standout hits. Sza, Pls is named after his love for one of today’s hottest R&B stars.

Telfar is a very popular black-owned everyday luxury bag and clothing brand, mostly popular for their vegan leather shopping bags.

Close Friends is a play on one of Instagram’s most personal features. I can’t wait to see what new music CLEW. cooks up next. While we wait, check out TMIITS on all major music platforms and go to his Instagram to check out his latest Boyband Bathtime episode. Here’s the music video for his signature album hit “Telfar Bag/Charged Up”.